Sub-genres are types of music that beong to the main genre eg metal, heavy metal, emo, pop-rock, alternative.
Music and Lifestyle
Music is about more than just the music itself, it is also about the lifestyle.
The music you like today is regarded as a major part of your lifestyle. It can affect the way you dress, think or act. Often the style is derived from particular artists or other famous individuals.
Music may be aimed at a specific target audience or demograpghic. In order to sell music and related products like magazines and dvds to an audience, media companies like to know who they are selling to, as this helps them advertise the product effectively. This is their typical consumer.
It is important that you recognise that any generalisations about an audience will not be true of every single consumer.
In media studies we talk about the penumbra effect, the people 'in the shadow' of the larger group, who still consume a text- the 65 year old who watches Top of the Pops, the black fan of irish folk music.
This information will be helpful to us as when making a magazine, we will have to bare in mind the lifestyles and genres related to rock music to produce an accurate magazine.
Explain how this information is going to be useful to you as you create your magazine.
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